VictorPitts.com

Domain Bias in Web Search

Scientific research by a team from Microsoft and Stanford University indicates strong evidence that there is a domain bias in many people, whereby they will more likely trust some domains and domain tlds than others.  Higher trust correlates to more clicks.  More clicks is a good thing.

Good material for those new registry-to-be organizations, and registrants – to consider.

http://research.microsoft.com/apps/pubs/default.aspx?id=155941