Other Articles I’ve Written

Title: My Computer Is Getting Chatty, But Does It Really Get Me?
Date: February 22, 2017
Summary: Voice recognition systems are changing our world. Will it also change the way we brand products and services online?

Title: Does a Good Brand Name Guarantee You Lots of Web Traffic?
Date: February 20, 2017
Summary: A good brand name has great impact on customer retention, their loyalty, memorability, and repeatability. While it has some impact on search, other factors have greater impact on search.

Title: My Branding Presentation Given at NamesCon 2017
Date: February 2, 2017
Summary: Drilled home the importance of a domain name passing the radio test before using it for branding.

Title: Investing in Brandable Domains – Good Choice?
Date: December 6, 2016
Summary: Perspective on investing in domain names, with focus on “brandable” domains vs other types of domains. Written from domain investors.

Title: Brandable Domains Are Not Always a Smart Investment for a Startup Business
Date: December 5, 2016
Summary: Highlighting benefits and challenges to a startup organization which brands on a “brandable” domain.

Date: September 30, 2016
Summary: Review of ten key attributes of a powerful brand name, as well as a comparison and contrast of proper nouns vs. common nouns used as brand names.

Title: Traditional Branding vs. Online Branding
Date: September 30, 2016
Summary: Compare and contrast of traditional branding taught at universities vs. branding a business in the digital medium which is changing the way we do things.

Title: Heat Damage Can Be a Danger to Your Computer and to You
Date: September 25, 2016
Summary: Heat damage to computers happens more commonly than we realize. This article reviews some of the common reasons how this happens.

Title: Local Data Backup vs. Cloud Data Backup
Date: September 25, 2016
Summary: Compare and contrast of backups using local backup technology vs cloud storage

Title: The Threat of Water Damage to Your Computer
Date: August 1, 2016
Summary: Examination of a number of common risks from water damage that could damage your computer’s data.

Title: Electronic Anomalies Corrupt Data and Electronic Devices
Date: July 28, 2016
Summary: Examination of various risks of electrical failure that may impact your computer’s data.

Title: The Chronicles Of Our Life Are Stored On Our Computer
Date: July 26, 2016
Summary: Most of our keepsake and important data is stored digitally, but this data is vulnerable to corruption or loss unless we take measures to safeguard it.

December 6, 2016

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