Scientific research by a team from Microsoft and Stanford University indicates strong evidence that there is a domain bias in many people, whereby they will more likely trust some domains and domain tlds than others. Higher trust correlates to more clicks. More clicks is a good thing.
Good material for those new registry-to-be organizations, and registrants - to consider.
http://research.microsoft.com/apps/pubs/default.aspx?id=155941
Since December of 2004, the Domain Masters radio/podcast show has broadcast weekly episodes of domain industry news, pulse reports on new trends and domain success stories. The show completed its 250th episode last week with an interview of Antony Van Couvering of Minds and Machines, about the new gTLD process. On September 14th at 5pm ET, Domain Masters will air a Flashback show with interviews of former host and audio clips and bloopers from shows over the years. Listen live at Webmasterradio.fm or check later for archives of the show on iTunes or other popular podcast locations.
So what is Domain Masters?
Founded by Monte Cahn, in collaboration with the good folks over at Webmasterradio.fm, the radio show broadcast its first show on December 15, 2004 with Monte Cahn as host and guest were Jay Berkowitz and Dr. John Berryhill. The format of the show at the time was essential one hour of programing, less a little time for WebmasterRadio.fm to insert some commercials. Listeners could listen live or to archives of the show without having to download software. The show was syndicated through iTunes, and several other podcast services.
Even though Monte was at the time the CEO and co-founder of Moniker, he did not make the show about Moniker. Granted, he inserted his shares of indirect plugs about what Moniker, it did not take away from the interviews and discussions about the larger picture of the domain industry. Monte set the tone for the show, that subsequent host were very comfortable with.
Over the past few weeks I have listened to parts from all of the past shows of Domain Masters. I estimated there was over 160+ hours of amazing audio content all about the domain industry. The show has tapped the minds of the industries brightest and most successful leaders and then shared it with you week after week. This content is available for free download at http://www2.webmasterradio.fm/domain-masters/, as well as through iTunes. The wonderful thing about these podcast is they are convenient to download to your computer or MP3 player, so you can listen to the episodes when traveling.
| Host or Guest Host | Episodes |
| Monte Cahn | 101 |
| Victor Pitts | 96 |
| Jothan Frakes | 24 |
| Live Domain Auctions | 13 |
| Morgan Linton | 11 |
| Patrick Ruddell | 11 |
| Chris Leggatt | 2 |
| John Berryhill | 2 |
| Adam Strong | 1 |
| Howard Neu | 1 |
GUEST INTERVIEWS:
Previous show guest have included SEO gurus Danny Sullivan, Bruce Clay, and John Andrews. Two people that even these calibers of guest were sure to listen to were former guest Matt Cutts of Google, and Tim Mayer of Yahoo.
Most frequent quest have been Ron Jackson with 11 guest appearances, and Rick Schwartz at 9. Most of the domain Registries has been interviewed on the show. For many domainers, this is the only direct communication they have ever received from a Registry. Likewise Domain Masters provides ongoing updates to listeners about ICANN activity. Hosts are either on location at ICANN or speaking directly to attendees.
SHOW TOPICS
Frequent themes for the shows include:
WEBMASTER RADIO COMMERCIALS HAVE UNEXPECTED BENEFIT
Yes, DomainMasters is carried by an online commercial radio station by our choice. Speaking of commercials, they do in fact insert commercials into the body of the show. There have been moments where this has bothered me. On the other hand I am bothered by commercial programming on TV and broadcast radio too. I do however understand that it is the commercials that pay for the programing cost of the station. I also feel that the commercials run on the station are fun to listen to, as the Webmasterradio.fm team is quite creative. The commercials are from reputable technology companies that most domainers would want to know about. These commercials help listeners to find quality SEO experts, developers, affiliate managers, monetization programs, and consultants. Yes commercials suck – but targeted commercials tend to resonate louder when they reach the intended ear. Lastly listening to shows from seven years ago, I was interested to see how many of the advertisers from then were still around today. This indicates to me that the companies that associate with the radio station are in business for the long haul. That too is important to know.
CONCLUSION
I remember listening to the very first episode recorded by Monte, on the inaugural program. I remember the excitement for him and the interest I had in the shows format. I was delighted to fill in for Monte the first time he asked me to guest host, and every time he asked thereafter, When Monte stepped away from the show because of his personal schedule, I was only too willing to step up to the challenge of hosting the show. While I enjoy writing, the audio format of Domain Masters is often a better tool for communicating to business people on the go. Podcast can be listened to while driving, flying, or any other situation where the listener can play the show while engaged in other task. Reading requires them to stop, read, and think. Audio shows do not encumber the listener with the same level of engagement, and in these busy times – that is a plus.
Enjoy listening to Domain Masters. Let me know if there is something in particular that you want to listen to.
Cheers!
Victor
EPISODE GUIDE
|
Episode |
Air Date |
Title |
Host |
Guest |
|
1 |
December 15, 2004 |
DomainMasters Inaugural Show |
Monte Cahn |
Dr. John Berryhill and Noel McMichel |
|
2 |
December 29, 2004 |
10 tips when buying domains |
Monte Cahn |
Jay Berkowitz, Ron Jackson |
|
3 |
January 12, 2005 |
The Story with Kiwi com |
Monte Cahn |
Stephen Lieberman |
|
4 |
January 19, 2005 |
Domainer of The Year |
Monte Cahn |
Richard Lau , Howard New |
|
5 |
January 26, 2005 |
Matt Cutts of Google on Click Fraud, Expired Domains, and ranking tips for webmasters to do better in Google. |
Monte Cahn |
Matt Cutts |
|
6 |
February 9, 2005 |
Ari Goldberger on domain Law |
Monte Cahn |
Ari Goldberger, Ron Jackson |
|
7 |
February 23, 2005 |
Chargebacks and Fraud Scrubbing |
Monte Cahn |
CEO of Vindincia. |
|
8 |
March 2, 2005 |
Live Search Engine Strategies 2005 Broadcast |
Monte Cahn |
Jake Baille |
|
9 |
March 16, 2005 |
Yahoo! & Monster Commerce |
Monte Cahn |
Tim Mayer, Stefanie Leffler |
|
10 |
March 23, 2005 |
Kjell from SnapNames |
Monte Cahn |
Kjell, Ron Jackson |
|
11 |
April 13, 2005 |
Max and Dan from DomainsBot |
Monte Cahn |
Gary Kremen, Max and Dan from DomainsBot |
|
12 |
May 4, 2005 |
The .Travel Extension |
Monte Cahn |
Ron Andruf, Ron Jackson |
|
13 |
May 18, 2005 |
Domain Names Accountants and the IRS |
Monte Cahn |
Evan Brody, Ray Facet |
|
14 |
June 1, 2005 |
Traffic West Wrap-Up & a Chat with Steve Sturgeon |
Monte Cahn |
Steve Sturgeon |
|
15 |
June 8, 2005 |
The Sale of Business com |
Monte Cahn |
Mark Ostrovsky |
|
16 |
June 23, 2005 |
Stephanie Leffler and Byron White |
Monte Cahn |
Stephanie Leffler, Byron White |
|
17 |
July 6, 2005 |
The Future of the Internet & All about Chris Chena |
Monte Cahn |
Ron Jackson, John Battelle |
|
18 |
July 13, 2005 |
The Luckiest Unlucky Man Alive |
Monte Cahn |
Bill Goss |
|
19 |
July 20, 2005 |
Rick Fant on dot mobi net growth in the mobile industry |
Monte Cahn |
Rick Fant |
|
20 |
August 10, 2005 |
Live from SES San Jose 2005 |
Monte Cahn |
Stephanie Lefler , Greg Hartnet |
|
21 |
August 17, 2005 |
Ten Golden Rules of Online Marketing |
Monte Cahn |
Jay Berkowitz |
|
22 |
August 24, 2005 |
Metro Newspapers and Brian Null of golfcourses com |
Monte Cahn |
Dan Polcrano, Brian Null |
|
23 |
August 31, 2005 |
Rick Latona from DigiPawn and consumptionjunction.com |
Monte Cahn |
Rick Latona, Matt Collins |
|
24 |
September 21, 2005 |
Andrew Miller and Mike Zapolin of Deal Jam |
Monte Cahn |
Andrew Miller, Mike Zapolin, Deal Jam |
|
25 |
September 28, 2005 |
Women’s Ecommerce Assoc and Ron Jackson from DNJournal |
Monte Cahn |
Heidi Richards, Ron Jackson |
|
26 |
October 5, 2005 |
Rick Schwartz and Maurice Tola |
Monte Cahn |
Rick Schwartz, Maurice Tola |
|
27 |
October 12, 2005 |
David Allen from UltimateMagazines com |
Victor Pitts |
David Allen |
|
28 |
October 19, 2005 |
TRAFFIC East Conference 2005 |
Monte Cahn |
Rick Schwartz, Mike Zapolin |
|
29 |
November 2, 2005 |
Paul Keating Attorney and tax expert |
Monte Cahn |
Paul Keating |
|
30 |
November 9, 2005 |
Adam Strong & NetBilling President Mitch Farber |
Monte Cahn |
Adam Strong, Mitch Farber |
|
31 |
November 30, 2005 |
John Berryhill on ICANN updates |
John Berryhill |
Roy Lopez |
|
32 |
December 7, 2005 |
Antony Couvering from namesatwork com |
Jothan Frakes |
Antony Couvering |
|
33 |
December 14, 2005 |
Mike Palage and J Scott Evans from ICANN |
John Berryhill |
Mike Palage, J. Scott Evans |
|
34 |
December 21, 2005 |
Real Estate Directory and software development |
Monte Cahn |
Rob Grant, & Rob Barbour |
|
35 |
December 22, 2005 |
10 Tips for Domain Monetization |
Monte Cahn |
David Warmuz |
|
36 |
January 11, 2006 |
Deven Parekh, General Director of Insight Venture Partners. |
Monte Cahn |
Deven Parekh |
|
37 |
January 25, 2006 |
Friendfinder and the History of Sex |
Monte Cahn |
Andrew Conru, Gary Kremin |
|
38 |
February 1, 2006 |
LIVE from TRAFFIC |
Monte Cahn |
Keith Levinson |
|
39 |
February 15, 2006 |
Success stories from big domains |
Monte Cahn |
Hal Brinman, Brian Benko |
|
40 |
February 22, 2006 |
Buying Domains and Niche Boards |
Monte Cahn |
Michael Mann, Eric Shannon |
|
41 |
March 1, 2006 |
LIVE from SES New York |
Monte Cahn |
Todd Friesen, Dax Herrera and Danny Sullivan |
|
42 |
March 8, 2006 |
Managing your infastructure properly |
Monte Cahn |
Douglas Burke & Ari Bayme |
|
43 |
March 15, 2006 |
Trademark Laws and Ecom Expo |
Monte Cahn |
John Grosshandler, Ramiro Canales |
|
44 |
March 22, 2006 |
Financial Services and Institutional Investing |
Monte Cahn |
Pierre Zarokian & Michael Marshall |
|
45 |
March 23, 2006 |
Innovative Marketing Processes |
Monte Cahn |
Matthew OBrien & Ron Jackson |
|
46 |
April 5, 2006 |
Monetizing parked domains |
Monte Cahn |
Jothan Frakes, Brian Benko |
|
47 |
April 12, 2006 |
Search Engine Submission Sites |
Victor Pitts |
Pierre Zarokia |
|
48 |
April 20, 2006 |
Domain Round Table conference |
Victor Pitts |
|
|
49 |
April 26, 2006 |
The rise of Mobi |
Monte Cahn |
Neil Edwards, Rick Schwartz |
|
50 |
May 10, 2006 |
New Media Sales and Name Intelligence |
Monte Cahn |
Ron Sheridan, Jothan Frakes |
|
51 |
May 17, 2006 |
The Years biggest Domain Sales |
Victor Pitts |
|
|
52 |
May 24, 2006 |
Founding top level domains |
Monte Cahn |
Robert Lewis, John Demco & Jason Kobinski |
|
53 |
May 31, 2006 |
The development of College domains |
Monte Cahn |
Steve Ursery, Dr. Jerry Brown |
|
54 |
June 7, 2006 |
Pinky and Sinatra |
Victor Pitts |
Stephen Sinatra, Alan Pinkard |
|
55 |
June 14, 2006 |
Migration of Advertising Dollars |
Monte Cahn |
Ron Jackson |
|
56 |
June 21, 2006 |
Domains and Public Relations |
Monte Cahn |
Andrew Allemann & Adam Glazer |
|
57 |
July 5, 2006 |
Learning with Bruce Clay |
Monte Cahn |
Bruce Clay |
|
58 |
July 12, 2006 |
Todd Crawford on Online Performance Marketing |
Monte Cahn |
Todd Crawford |
|
59 |
July 19, 2006 |
Working with the Latin American Market |
Monte Cahn |
Christian Van Der Henst |
|
60 |
July 26, 2006 |
ECommerce and Domains |
Monte Cahn |
Ree Semley |
|
61 |
August 2, 2006 |
Managing Large Portfolios |
Monte Cahn |
Ian Collier |
|
62 |
August 9, 2006 |
Updates from SES San Jose 06 |
Victor Pitts |
Monte Cahn, Steve Scott |
|
63 |
August 16, 2006 |
Andrew Beckman from Search Ad Network |
Monte Cahn |
Andrew Beckman |
|
64 |
August 23, 2006 |
Working with small budgets |
Monte Cahn |
Roy Barrett, Gary Landry |
|
65 |
September 6, 2006 |
College Community Portals |
Monte Cahn |
Stephen Douglas |
|
66 |
September 13, 2006 |
Domains as Real Estate |
Monte Cahn |
Dan Cera |
|
67 |
September 20, 2006 |
Stevan Lieberman and Jothan Frakes on Domain Roundtable, Domain Tools, and ICANN accredited registrars |
Monte Cahn |
Steven Lieberman, Jothan Frakes |
|
68 |
September 27, 2006 |
Kyle Widner of Tivoli USA, plus the dot mobi landrush! |
Monte Cahn |
Kyle Widner |
|
69 |
October 4, 2006 |
Developing many domains |
Monte Cahn |
Brett Burri |
|
70 |
October 11, 2006 |
John Bolden and Ecom Expo |
Monte Cahn |
John Bolden; John Grosslanger |
|
71 |
October 18, 2006 |
City Sites and a preview of Traffic East with Rickj Schwartz and Howard Neu |
Monte Cahn |
Rick Schwartz, Howard Nue, David Costello |
|
72 |
November 1, 2006 |
Real Estate and Domains |
Monte Cahn |
Andrew Miller, Mike Zappolin |
|
73 |
December 6, 2006 |
Monte on the SES Chicago Floor with Gord Hotchkiss |
Monte Cahn |
|
|
74 |
December 13, 2006 |
Advanced Internet Marketing Magazine |
Monte Cahn |
Robert Kayian, Nick Spanos |
|
75 |
December 20, 2006 |
The First Amendment and Domains |
Monte Cahn |
Marc Randazza |
|
76 |
December 28, 2006 |
Ron Jackson of Internet Edge Inc |
Monte Cahn |
Ron Jackson |
|
77 |
January 3, 2007 |
Farley Cahen and Steve Crean talk about adult domains |
Monte Cahn |
Steve Crean, Farley Cahen |
|
78 |
January 10, 2007 |
Ron Jackson of Domain Name Journal |
Monte Cahn |
Ron Jackson |
|
79 |
January 24, 2007 |
Domaining and Address Bar Driven Traffic from Affiliate Summit East |
Monte Cahn |
|
|
80 |
January 30, 2007 |
Monte checks in with the folks at DomainFest |
Monte Cahn |
Ron Sheridan, Page Howe |
|
81 |
February 7, 2007 |
Monte chats with Mickie Kennedy about how he founded eReleases. |
Monte Cahn |
Mickie Kennedy |
|
82 |
February 23, 2007 |
Monte talks with Bob Raines and Jeremy Patawire about paid click throughs |
Monte Cahn |
Bob Raines, Jeremy Patawire |
|
83 |
March 3, 2007 |
T.R.A.F.F.I.C. West Moniker.com Domain Auction Hour 1 |
AUCTION |
|
|
84 |
March 7, 2007 |
T.R.A.F.F.I.C. West Moniker.com Domain Auction – Hour 2 |
AUCTION |
|
|
85 |
March 14, 2007 |
Domain Auction Update with Aaron Kornblum and Michael White |
Monte Cahn |
Aaron Kornblum, Michael White |
|
86 |
March 21, 2007 |
Domain Investor Frank Schilling and Roland LaPlante |
Monte Cahn |
Frank Schilling, |
|
87 |
March 28, 2007 |
Sandra K. Brooks and Angela Seifer Stuber |
Victor Pitts |
Sandra K. Brooks, Angela Seifer Stuber |
|
88 |
April 4, 2007 |
Search Engine Strategies New York Preview |
Victor Pitts |
Dr. John Berryhill, Andrew Goodman |
|
89 |
April 25, 2007 |
The Internet Commerce Association |
Howard Neu |
Jude Augusta, Phil Corwin |
|
90 |
May 2, 2007 |
Casino Affiliate Convention Conference |
Victor Pitts |
Jill Meyers, Melissa Campanelli |
|
91 |
May 9, 2007 |
CAC and Global Site Development |
Victor Pitts |
Mark Lesnick |
|
92 |
May 23, 2007 |
Nacho Hernandez on SES Latino and dot Asia on Domain Masters |
Monte Cahn |
Nacho Hernandez |
|
93 |
May 30, 2007 |
Building Brands with Domains |
Monte Cahn |
Kalie Kimball Malone |
|
94 |
June 6, 2007 |
Affiliate Summit Preview with Jim Kukral |
Monte Cahn |
Jim Kukral |
|
95 |
June 13, 2007 |
Domain Auction preview and Kieren McCarthy |
Monte Cahn |
Kieren McCarthy |
|
96 |
June 27, 2007 |
T R A F F I C East Domain Auction recap |
Monte Cahn |
Tom Taylor, Adam Strong |
|
97 |
July 11, 2007 |
Value of Brands in Domain Names |
Monte Cahn |
Philip Davis |
|
98 |
July 18, 2007 |
Direct Navigation and Name Driven Traffic |
Victor Pitts |
Mary Ann French, Chris Leggatt |
|
99 |
July 27, 2007 |
Consumer Protection Attorney Jerril Krowen |
Monte Cahn |
Jerril Krowen |
|
100 |
August 1, 2007 |
How to monetize the most revenue using Google AdWords. |
Monte Cahn |
Perry Marshall |
|
101 |
August 8, 2007 |
David Goldsmith of Metamatrix Consulting |
Monte Cahn |
David Goldsmith |
|
102 |
August 15, 2007 |
Report from Seattle Domain Name Roundtable |
Victor Pitts |
Jay Westerdahl |
|
103 |
August 22, 2007 |
Domaining & Address Bar Driven Traffic |
Victor Pitts |
Monte Cahn, Andrew Beckman, Sean Moriarty |
|
104 |
August 29, 2007 |
Selling Domains with Assets |
Chris Leggatt |
Don Lyons |
|
105 |
September 5, 2007 |
Previewing the Traffic East Domain Auction |
Monte Cahn |
Rick Schwartz, Howard Neu |
|
106 |
September 12, 2007 |
Registering domains based on Irish heritage |
Victor Pitts |
Dermot O Brien |
|
107 |
October 3, 2007 |
Josh Bourne on Domain Name Abuse |
Monte Cahn |
Josh Bourne |
|
108 |
October 12, 2007 |
2007 Traffic East Domain Auction |
AUCTION |
|
|
109 |
October 17, 2007 |
Internet Real Estate Roundtable |
Monte Cahn |
Mike “Zappy” Zapolin, David Castello, Rob Monster |
|
110 |
October 31, 2007 |
Castello Cities Internet Network David Castello |
Monte Cahn |
David Castello |
|
111 |
November 7, 2007 |
ICANN Los Angeles |
Jothan Frakes |
|
|
112 |
November 8, 2007 |
Strategic Marketing and Planning |
Monte Cahn |
Dave Evanson |
|
113 |
November 17, 2007 |
Casino Affiliate Convention in China |
Monte Cahn |
Marc Lesnick |
|
114 |
November 17, 2007 |
2007 GEO Domain Expo Domain Auction |
AUCTION |
|
|
115 |
December 7, 2007 |
2007 Pubcon Domain Auction |
AUCTION |
|
|
116 |
December 12, 2007 |
Domains are The New Real Estate |
Monte Cahn |
Stephen Webb |
|
117 |
December 19, 2007 |
Monte Cahn |
Marc Lesnick |
|
|
118 |
January 2, 2008 |
Monte Cahn |
Farley Cahen |
|
|
119 |
January 9, 2008 |
Domain Name Selection and Direct Navigation |
Monte Cahn |
Igal Lichtman |
|
120 |
January 23, 2008 |
From Domainfest in Los Angeles |
Victor Pitts, Jothan Frakes |
Scott Ross, Tina Dam |
|
121 |
January 30, 2008 |
1800 Flowers CEO to keynote TRAFFIC West |
Monte Cahn |
Rick Schwartz, Howard Neu |
|
122 |
February 1, 2008 |
2008 IDate Domain Auction |
AUCTION |
|
|
123 |
February 6, 2008 |
Web Hosting and domaining |
Chris Leggatt |
Brad Mitchell |
|
124 |
February 16, 2008 |
Matching Phone and Domain Names |
Victor Pitts |
Albert Michaels, Nathan Hart |
|
125 |
February 20, 2008 |
2008 Traffic West Domain Auction |
AUCTION |
|
|
126 |
February 25, 2008 |
2008 Affiliate Summit West Domain Auction |
AUCTION |
|
|
127 |
February 27, 2008 |
Investing in Domains |
Jothan Frakes |
Rob Monster |
|
128 |
March 5, 2008 |
Domain Name Acquiring |
Monte Cahn |
A.J. Lawrence |
|
129 |
March 12, 2008 |
Chuck Kisselburg, Director of ICANNWiki.org |
Victor Pitts |
Chuck Kisselburg |
|
130 |
March 19, 2008 |
Geo Domain Expo and BlackKnight |
Jothan Frakes |
Patrick Carleton, Michele Neylon |
|
131 |
March 26, 2008 |
Internet Commerce Association |
Monte Cahn |
Phil Corwin, Michael Collins |
|
132 |
April 9, 2008 |
Domaining and Ad Agency success |
Victor Pitts |
Rick Jones |
|
133 |
April 16, 2008 |
Domains and Taxes, an interview with Sandra Brooks, author of the Domain Tax Guide |
Jothan Frakes, Victor Pitts |
Chris Leggatt, Sandra Brooks |
|
134 |
April 23, 2008 |
Domain Name Wire Survey |
Monte Cahn |
Andrew Allemann |
|
135 |
April 30, 2008 |
Domain Acquisition and the Recession |
Monte Cahn |
Rick Schwartz |
|
136 |
May 14, 2008 |
Top Level Domains |
Monte Cahn |
Ross Rader |
|
137 |
May 25, 2008 |
2008 Traffic East Domain Auction |
AUCTION |
|
|
138 |
May 28, 2008 |
Dot Asia CEO Edmond Chong updates us on the status of DotAsia |
Jothan Frakes |
Edmond Chong |
|
139 |
June 4, 2008 |
Domain Name Squatting |
Jothan Frakes |
Alf Temme |
|
140 |
June 11, 2008 |
Why does ccTLD holds value for a longer term? |
Jothan Frakes |
Freddy Schiwek |
|
141 |
June 18, 2008 |
2008 ICANN & Domainer Meeting Preview |
Victor Pitts |
Dan Kimball, Greg McNair |
|
142 |
June 20, 2008 |
2008 Domainer Meeting Domain Auction |
AUCTION |
|
|
143 |
June 25, 2008 |
ICANN Paris Meeting 2008 |
Jothan Frakes |
|
|
144 |
July 2, 2008 |
From the 2008 ICANN Meeting in Paris |
Jothan Frakes, Victor Pitts |
Kash Madhavi, Emiliano Pasqualett |
|
145 |
July 9, 2008 |
Preview of the 2008 GEO Domain Expo |
Victor Pitts |
Patrick Carleton |
|
146 |
July 12, 2008 |
The 2008 Geo Domain Expo Domain Auction |
AUCTION |
|
|
147 |
July 16, 2008 |
dotME Registry launches |
Jothan Frakes |
Farley Cahen |
|
148 |
July 23, 2008 |
Real Estate Domain Names |
Victor Pitts |
Rob Grant |
|
149 |
July 30, 2008 |
The launch of the dotME Registry |
Jothan Frakes |
Pedrag Lesic, Jerry Nolte |
|
150 |
August 13, 2008 |
How search marketers are looking at domains and about domain investing |
Jothan Frakes |
Rob Garner |
|
151 |
August 20, 2008 |
2008 Moniker.com Search Engine Strategies San Jose Domain Auction |
AUCTION |
|
|
152 |
August 27, 2008 |
Beginners Guide to Domaining ebook DomainGraduate |
Jothan Frakes |
Sean Stafford |
|
153 |
September 3, 2008 |
AboutUs, a wiki for and about businesses and organizations |
Jothan Frakes |
Ray King |
|
154 |
September 17, 2008 |
Brand protection and reputation management |
Victor Pitts |
David Howell, Rick Schwartz,Howard Neu |
|
155 |
September 24, 2008 |
TRAFFIC New York 2008 Coverage |
Jothan Frakes |
Phil Corwin, Pedrag Lesic, Contractor Alexan |
|
156 |
September 25, 2008 |
2008 Traffic New York Domain Auction |
AUCTION |
|
|
157 |
October 8, 2008 |
The inside story Linkscape |
Jothan Frakes |
Nick Gerner |
|
158 |
October 15, 2008 |
Top Notch Domains with Elliot Silver |
Monte Cahn |
Elliott Silver |
|
159 |
October 22, 2008 |
Intellectual Property and Anti Phishing |
Jothan Frakes |
Mike Rodenbaugh |
|
160 |
October 29, 2008 |
How do Search Marketers View the Domain Industry |
Victor Pitts |
Danny Sullivan |
|
161 |
November 5, 2008 |
Domain Owners as Publishers |
Jothan Frakes |
Peter Celeste |
|
162 |
November 12, 2008 |
Talking about Online Forum Networks & Communities |
Victor Pitts |
Crowd Gather |
|
163 |
November 19, 2008 |
TRAFFIC Down Under 2008 from Austrailia |
Jothan Frakes |
|
|
164 |
December 3, 2008 |
dotTel Domain Registry Launch |
Jothan Frakes |
Kash Madhavi, Justin Heyward |
|
165 |
December 10, 2008 |
Details of Domainfest 2009 featuring Apple cofounder Steve Wozniak |
Jothan Frakes |
|
|
166 |
December 17, 2008 |
Legal Issues with Domains with UDRP, trademark |
Jothan Frakes |
Derek Newman |
|
167 |
January 7, 2009 |
Domain Bloggers Roundtable |
Victor Pitts |
Michael Berkens , Michael Gilmour, Elliot Silver |
|
168 |
January 14, 2009 |
dotOrg Registry Changes |
Victor Pitts |
Alexa Raad |
|
169 |
January 21, 2009 |
Domainfest Global 2009 Preview |
Victor Pitts |
Aaron Kvitek |
|
170 |
January 28, 2009 |
How Domains are Virtual Real Estate |
Victor Pitts |
Toby Hardy |
|
171 |
February 11, 2009 |
Domain Name News Portal |
Victor Pitts |
Enrico Schaefer |
|
172 |
February 18, 2009 |
Domain News Aggregator project |
Victor Pitts |
Theo Develegas |
|
173 |
February 25, 2009 |
ICANN Mexico City Meeting 2009 Preview |
Victor Pitts |
Mason Cole |
|
174 |
March 11, 2009 |
Start Internet Business for under $5000 |
Victor Pitts |
Melissa Campanelli |
|
175 |
March 19, 2009 |
TLDs and Domain Registry |
Victor Pitts |
Jothan Frakes |
|
176 |
March 25, 2009 |
GeoDomain Development and SES Expo |
Victor Pitts |
Jessica Bookstaff, Elliot Silver |
|
177 |
April 1, 2009 |
Snapnames Domain Marketplace |
Victor Pitts |
Michele Van Tilborg |
|
178 |
April 8, 2009 |
UDRP and ICANN process Updated |
Victor Pitts |
Andrew Allemann |
|
179 |
April 22, 2009 |
Traffic West Silicon Valley 2009 Preview |
Victor Pitts |
Rick Schwartz, Howard Neu |
|
180 |
May 6, 2009 |
Successful Domain Management |
Victor Pitts |
Stephen Douglas |
|
181 |
May 20, 2009 |
Real Estate Domains |
Victor Pitts |
Andy Denton |
|
182 |
May 27, 2009 |
Internet Warrior with Mike “Zappy” Zapolin |
Victor Pitts |
Mike “Zappy” Zapolin |
|
183 |
June 3, 2009 |
Diversifying your Domain Name Portfolio |
Victor Pitts |
Ron Sheridan |
|
184 |
June 17, 2009 |
Top Level Domains in the US and Canada |
Victor Pitts |
Elliot Silver, Rick Silver |
|
185 |
June 24, 2009 |
Asset Management And New TLDs |
Victor Pitts |
Melissa Dafni |
|
186 |
July 1, 2009 |
ICANN Australia 2009 Recap |
Victor Pitts |
David McGuire |
|
187 |
July 8, 2009 |
Importance of Domain Names to Search |
Victor Pitts |
John Andrews |
|
188 |
July 15, 2009 |
Domains for SEO |
Victor Pitts |
Zach Roth |
|
189 |
July 22, 2009 |
Impact of Domaining on SEO |
Victor Pitts |
Augusto Ellacuriaga |
|
190 |
July 29, 2009 |
Search Attributes to Domain Names |
Victor Pitts |
Alex McArthur |
|
191 |
August 5, 2009 |
Monetization Solutions for Non PPC Quality Domains |
Victor Pitts |
Brian G. Johnson |
|
192 |
August 12, 2009 |
Alternative Monetization Solutions for Domain Names |
Victor Pitts |
Patrick Ruddell |
|
193 |
August 19, 2009 |
Using Blogs for New Domains |
Victor Pitts |
Breht Burri |
|
194 |
August 26, 2009 |
2009 ICANN Seoul Preview |
Victor Pitts |
David McGuire, |
|
195 |
September 2, 2009 |
Geo Domain Development |
Victor Pitts |
Bruce Marler |
|
196 |
September 16, 2009 |
dotMobi Acceptance |
Victor Pitts |
Pinky Brand |
|
197 |
September 23, 2009 |
Domain Industry Outlook |
Victor Pitts |
Ron Jackson |
|
198 |
September 30, 2009 |
Corporate Level Domain Management |
Victor Pitts |
Breht Burri |
|
199 |
October 7, 2009 |
When Domainer Meets Developer |
Victor Pitts |
Steven Kaziyev, Tony Cassella |
|
200 |
October 14, 2009 |
Monetizing Domains Into SEO Friendly Websites |
Victor Pitts |
Adam Rioux |
|
201 |
November 4, 2009 |
OnlineNews Domain Names |
Victor Pitts |
Rob Grant |
|
202 |
November 11, 2009 |
Changes at TRAFFIC Conference |
Victor Pitts |
|
|
203 |
November 18, 2009 |
Advanced Strategies in Affiliate Marketing |
Victor Pitts |
Jay Berkowitz |
|
204 |
December 10, 2009 |
Domains as Real Estate |
Victor Pitts |
Morgan Linton |
|
205 |
December 16, 2009 |
Geo Domains and dotMe |
Victor Pitts |
Bruce Marler |
|
206 |
December 24, 2009 |
2009 Domain Name Industry Recap |
Victor Pitts |
Monte Cahn |
|
207 |
January 6, 2010 |
Domain Bloggers Soapbox 2010 Edition |
Victor Pitts |
Michael Berkens , Michael Gilmour, Elliot Silver |
|
208 |
January 13, 2010 |
Building GeoDomains |
Victor Pitts |
Skip Hoagland, Steve Morales |
|
209 |
January 20, 2010 |
Domainfest Global 2010 Conference Preview |
Victor Pitts |
Jeff Kupietzky |
|
210 |
January 27, 2010 |
Early 2010 Domain Conference Roundup |
Victor Pitts |
|
|
211 |
February 3, 2010 |
Regional Domaining Groups Emerging Influence on Industry? |
Victor Pitts |
Jason Thompson, Morgan Linton |
|
212 |
February 10, 2010 |
Open Source Domain Development |
Victor Pitts |
Frank Michlick |
|
213 |
February 24, 2010 |
Are ccTLDS a Good Investment? |
Victor Pitts |
Bruce Tedeschi |
|
214 |
March 3, 2010 |
Free Domain Valuation Tool |
Victor Pitts |
Esa-Pekka Palvimak |
|
215 |
March 10, 2010 |
DNCruise for Domainers |
Victor Pitts |
Patrick Ruddell |
|
216 |
March 17, 2010 |
South Florida Domainers Group |
Victor Pitts |
Michael Ward, Stu Mayloff, Ian Lopuch, Brian Diener |
|
217 |
April 7, 2010 |
ShopCity Online Marketing for Small Business |
Victor Pitts |
Colin Pape |
|
218 |
April 14, 2010 |
dotAsia Registry Progress |
Victor Pitts |
Edmund Chung |
|
219 |
April 21, 2010 |
dot UK Registry Profile |
Victor Pitts |
Phil Kingsland |
|
220 |
April 28, 2010 |
Affilias and the dotINFO domain |
Victor Pitts |
Roland LaPlante |
|
221 |
May 5, 2010 |
Public Interest Registry and dotORG profile |
Victor Pitts |
Alexa Raad |
|
222 |
May 12, 2010 |
Domainfest FTL 2010 Preview |
Victor Pitts |
John Mauriello |
|
223 |
May 26, 2010 |
Domain Parking, Aftermarket and dotCO |
Victor Pitts |
|
|
224 |
June 2, 2010 |
Grassroots Domainer for Social Change |
Victor Pitts |
Mike Mann |
|
225 |
June 17, 2010 |
Is Social Media a threat to your Domain Business? |
Victor Pitts |
|
|
226 |
June 23, 2010 |
Domain Showcase Auctions |
Victor Pitts |
Michele Van Tilborg |
|
227 |
June 30, 2010 |
New gTLDS, dotXXX and ICANN Accountability |
Victor Pitts |
John Berryhill |
|
228 |
July 7, 2010 |
Chef Patrick Ruddell Joins Domain Masters |
Victor Pitts, Patrick Ruddell |
|
|
229 |
July 21, 2010 |
.Co Launch a Success |
Patrick Ruddell, Morgan Linton |
Lori Anne Wardi |
|
230 |
July 28, 2010 |
How Overstock Bought O.co |
Patrick Ruddell, Morgan Linton |
Jonathan Johnson |
|
231 |
August 4, 2010 |
Google Enables International Targeting of .Co |
Patrick Ruddell, Morgan Linton |
Andrew Alleman |
|
232 |
August 11, 2010 |
Internationalized Domain Names |
Patrick Ruddell |
Aaron Krawitz |
|
233 |
August 18, 2010 |
Insurance.com and Domainfest New York 2010 Auction |
Morgan Linton |
Steve Chiles |
|
234 |
September 1, 2010 |
Lead Generation and Domains |
Morgan Linton |
Braden Pollock |
|
235 |
September 8, 2010 |
Monetization Through Domain Name Development |
Patrick Ruddell, Morgan Linton |
Rob Monster |
|
236 |
September 22, 2010 |
HuntingMoon Amsterdam Auction 2010 Preview |
Patrick Ruddell |
Evan Horowitz |
|
237 |
September 30, 2010 |
So Many Domaining Conferences |
Patrick Ruddell, Morgan Linton |
|
|
238 |
October 14, 2010 |
Making Big Domain Deals |
Adam Strong |
Richard Lau |
|
239 |
November 3, 2010 |
ICANN New Name Extensions |
Patrick Ruddell, Morgan Linton |
|
|
240 |
November 10, 2010 |
Part Time Buying and Selling of Domains |
Patrick Ruddell, Morgan Linton |
Shane Cultra |
|
241 |
November 18, 2010 |
Sex.com Domain Sold For 13 Million Dollars |
Patrick Ruddell, Morgan Linton |
|
|
242 |
December 8, 2010 |
DotNext Conference |
Andrew Aleman |
Kieren McCarthy |
|
243 |
December 15, 2010 |
Buy Sell and Find Websites For Sale |
Morgan Linton |
|
|
244 |
July 20, 2011 |
New Top Level Domain Extensions |
Victor Pitts |
Jothan Frakes |
|
245 |
July 27, 2011 |
Domain Holdings |
Victor Pitts |
Jason Boshoff |
|
246 |
August 15, 2011 |
Details on the .XXX Top Level Domain |
Victor Pitts |
Stuart Lawley |
|
247 |
August 17, 2011 |
How To Become a New gTLD Registry |
Victor Pitts |
Dr. Liz Williams |
|
248 |
August 24, 2011 |
Continued Challenges to PPC; Strength of dotCOM Domains |
Victor Pitts |
|
|
249 |
August 31, 2011 |
Targeted TRAFFIC 2011 Conference Preview |
Victor Pitts |
Howard Neu |
|
250 |
September 7, 2011 |
Limitless Opportunities For New gTLD Registries |
Victor Pitts |
Antony Van Couvering |
|
251 |
September 14, 2011 |
Flashback Episode |
Victor Pitts |
Monte Cahn, Jothan Frakes, Patrick Ruddell |
According to a new report from market watcher Forrester Research and summarized in a recent Forbes report, 64 cents out of every dollar spent on online advertisement will either be in Mobile Marketing or Social Media. The total expenditures online by 2016 will be approximately $76.7B, up from $34.5B in 2011. In fact by then, online advertisement will have surpassed TV advertisement expenditure.
From a Domainer’s perspective what does that mean to them? Number one takeaway is that Search Advertisement is now the largest segment of online advertisement and will continue to grow at a rate of around 12% over the next five years. However before you get too excited, the Search Marketing rate is half the growth rate of Social Media or one third the growth rate of Mobile Marketing over the same time period. Most advertisement money that trickles to domain owners comes by way of Search Ads.
Reference: http://www.forbes.com/sites/roberthof/2011/08/26/online-ad-spend-to-overtake-tv/
Meet Joe Domainer. Some call him Mr. Typical. He owns a few thousand domains that he bought between 2004-2009. He had always monetized the domains on Pay-Per-Click platforms. He had been loyal to a specific PPC company until a few years ago, but he felt change was necessitated after consecutive years of decreased earnings. Since then he has been moving his names around to different PPC companies in hopes that one of them would match well with his portfolio. He now plans to dabble with the new bulk development platforms but has not seen much progress yet. Occasionally he gets purchase offers for one or more of his names, but always at a price well under his expectations.
Joe is frustrated and confused. He is frustrated that his earnings are so poor that he may have to sell off parts of his portfolio in order to cover the renewal fees on the remaining domains.
He realizes that his domains are not “category killer” six and seven figure price range domains. In fact few of his domains have ever earned their keep by earning more from pay-per-click advertisement than the domain cost per year in registration. However an occasional domain sale would cover the carrying cost of the investment. Domain sales are now harder to make unless you lower your asking price to around wholesale price. It is a struggle dealing with dropping PPC earnings as well as a buyer’s market in domain sales.
Joe understands we are in a recession or something closely resembling one. He accepts that these times are going to be a struggle for a lot of people. He can both accept and let go of that frustration. However it is much harder to let go of is the frustration of owning a domain portfolio where you know there is value, but others do not share the same perception of value.
He knew when he entered the market by buying his first batch of domains in 2004, that he missed the opportunity to register “category killer” dotcom domains. Therefore he strategized to register and buy domains that are predominantly “long tail” dotcom domains. He also hand registered a mix of alternative gTLD domains. Joe likes his names because he believes that his domains will rank well in search engines because the Google algorithm gives favorable search juice to a website if the search query matches the keywords in the domain name. In fact if the match is an exact match, the site will get bonus relevancy points. Joe has learned that targeted traffic is very valuable, especially when there are advertisers wanting that particular traffic. Joes wonders why the end-user market seems so ignorant about domain value. Someone should be knocking on his doors about buy his domains.
Joe is perplexed by statistical evidence showing trends that while more money than ever is spent on online advertisement, he and other domain investors continue to see their PPC earnings plummet. Joe thinks that this should be good times for domainers as brick and mortar business move online because the cost overhead of running most online businesses is less. Joe should be living comfortable on the earnings of his domain portfolio. That was the vision. Instead Joe has many thoughts weighing him down. On his mind these days is some concern about changes to how Search Engines rank relevancy, new generation of smart browsers, smart phones displacing traditional web surfing, social media competition for advertisement dollars, and new gTLDs that could be a game changer. Joe remains an optimist, albeit a more pragmatic one than ever before. He believes that the economy will strengthen soon and then domains will be more valuable than ever as money pours into online investments. He is convinced it is a matter of time before the rest of the world wakes up and realizes the value of domains that has been right there in front of their noses all along.
We shall see.
Coming soon: Meet Mr. Biggs
It is said that there are not quite as many people use the expression “dotCOM” to describe the online industry or business as there were a few short years ago. It is said that the best .com domains are taken. A few believe that the new gTLDs rolling out to market in 2012 or 2013 will erode the .com’s dominance in the world of domains. It said that search engines are gTLD neutral and that .com has no advantage in the search engines. Having said all that, there remains this to be said about .com domains as a group. THEY DOMINATE all other TLDS. I offer you three proofs of this.
TRAFFIC
Quantcast recently published their Top Million Sites in terms of traffic. DotCOM domains were used for 74.5% of the top million websites. Alexa has similar numbers from their list. Why is dotCOM so dominant in traffic? Possible answers include:
|
tld |
traffic domains | dominance |
| com |
744865 |
74.5% |
| org |
103040 |
10.3% |
| net |
60243 |
6.0% |
| co |
16865 |
1.7% |
| info |
14390 |
1.4% |
| uk |
10601 |
1.1% |
| ca |
5868 |
0.6% |
| us |
5824 |
0.6% |
| cc |
5506 |
0.6% |
| de |
4590 |
0.5% |
| ru |
3561 |
0.4% |
| au |
3514 |
0.4% |
| biz |
3171 |
0.3% |
| tv |
1949 |
0.2% |
| nl |
1740 |
0.2% |
| fr |
1136 |
0.1% |
| me |
835 |
0.1% |
| jp |
804 |
0.1% |
| ws |
749 |
0.1% |
| other |
10749 |
1.1% |
|
1000000 |
100.0% |
AFTERMARKET PRICE
For 2011 according to DNJournal August 7, 2011, dotCOM domains account for 86 of the top 100 domain sales of 2011. Prices of junior gTLDs are on the rise as people buy more of those domains because trust in alternative TLDs is on the rise, Registrars are becoming more supportive of alternative TLDs, desire to secure a great search engine keyword for your domain string has becomes more important. Many domainers will only trade in dotCOMs, and many businesses feel the same way. DotCOM is still the gold standard that all other TLDs must be compared to for investment purposes or building an online brand
| top 10 |
8 |
| Top 50 |
44 |
| Top 100 |
86 |
QUANTITY REGISTERED
73% of gTLDs worldwide are dotCOM domains. That dominance is difficult to overcome. While other TLDs represent potential traffic or earnings, and have the potential to deliver more in the future – dotCOM domain deliver today, and most people I’ve polled believe that this will not change in the next 2-3 years at least.
|
Overview of Top-level Domains (TLDs) |
||
|
For the day of August 23, 2011 |
||
|
TLD |
Current Total |
|
|
.COM |
96,750,773 |
73% |
|
.NET |
14,098,728 |
11% |
|
.ORG |
9,372,119 |
7% |
|
.INFO |
7,959,704 |
6% |
|
.BIZ |
2,125,443 |
2% |
|
.US |
1,721,267 |
1% |
|
TOTALS |
132,028,034 |
100% |
